The ask was to build awareness amongst new consumers for the network’s sophisticated, multi media content, while reinforcing the established perception of public radio and television.
Our solution was to create a series of spots to support how each KERA’s music, news, and entertainment enriched the everyday lives of its viewers and listeners.
The campaign concept, ‘Go Public’, became the rally cry for advocates of the brand, and inspired a new generation of avid consumers.
GO PUBLIC TV
The three spots in the ‘Go Public’ campaign all promote a different KERA public broadcast property, KERA TV, KERA 90.1 and KXT 91.7. While each station produces it’s own unique media, the KERA channels for news, music and entertainment all embody the independent, sophisticated identity of the brand.