The Challenge & the work
Bud Light Region 5 wanted to engage with its millennial Texas consumers, and change brand perception to the ‘beer you can always count on’ for fun times and friendship. Our strategy was to utilize local creative and unique, Bud Light live music experiences to amplify existing brand partnerships.

SXSW 2018

Bud Light wanted to do something different in 2018 when it looked to promote it's exclusive packaging. Our team reached out to local street artists in Austin to create a unique design that not only represented Austin but the personalities of the artists and their love for the city. We worked with Equilateral Films to develop a short video on their creative process and what the opportunity meant to them.

Produced and shot by Equilateral Films

Bottle Design by Zuzu and Mouf

SXSW 2017

Bud Light’s annual presence as the official beer sponsor of SXSW provided our team with the ambitious opportunity to creatively promote the exclusive packaging. Our team developed a SXSW inspired Bud Light brand experience, with live, custom screen prints, digital engagement and influencer content.
Photo by: Adam Stewart
Photos by: Rico De Leon
2017 Summer Live Series

Through a partnership with the Austin American Statesman, we transformed their downtown warehouse into a pop-up concert venue for three unique Bud Light events. After developing the concept and securing headlining acts, our team then planned, promoted and successfully executed the event to raving reviews and sell out crowds. 
Photos by: Rico De Leon, Mark Miranda, jtype and Katrina Barber
The Result
Based on analytics and direct client feedback, our executions produced millions of digital impressions plus a local increase in quarterly percent growth and organic social engagement. But most importantly, we were responsible for positive growth in brand perception among millennial consumers.
Agency: The Infinite Agency   |   Creative Direction: Jason Heatherly   |   Copywriter: Jordan Spencer

You may also like

Back to Top