The Annual Campaign
Infinite worked with Texas Wesleyan to produce the 6th annual iteration of it's "Smaller. Smarter." campaign. We helped develop a substantial group of lines to be used mainly in billboards and on TV spots. This was a real challenge in creating a group of lines that would speak to all the unique benefits of the university while still maintaining their sharp and quick witted style.
![](https://cdn.myportfolio.com/333310cb7a91bdd5e7631c20d888a808/429feafb-b762-409e-a793-ce841694b654_rw_600.jpg?h=a91aff706385ed43db62914f9fc19764)
![](https://cdn.myportfolio.com/333310cb7a91bdd5e7631c20d888a808/be391569-7f81-421a-8691-ab897aa7dc7c_rw_600.jpg?h=0afe5576e44ea3563465853fd520564b)
![](https://cdn.myportfolio.com/333310cb7a91bdd5e7631c20d888a808/0d2231ea-58cf-4165-8c19-d3a742a0ccba_rw_1200.jpg?h=368d18c2a0cf54e0d7a9b94ddfb111c6)
![](https://cdn.myportfolio.com/333310cb7a91bdd5e7631c20d888a808/bcc79db3-b677-4b5c-891e-e34228c9e6ae_rw_600.jpg?h=a0a406964f3fe6a5bd18d9efa17b0e9f)
Creative Director: Jonathan Ogle, Mack McCullough | Associate Creative Director: Jason Heatherly
Copywriters: Greg Overhuls, Mallory Ashcraft, Jordan Spencer, Jed Schroeder and myself
Copywriters: Greg Overhuls, Mallory Ashcraft, Jordan Spencer, Jed Schroeder and myself
Alumni Magazine
My goal with the semi-annual Alumni Magazine involved the visual organization of their outreach, news, and awareness efforts.
![](https://cdn.myportfolio.com/333310cb7a91bdd5e7631c20d888a808/71bb5079b1eaf13898f42d16_rw_1200.jpg?h=8a550a45b7f74d15afb226e34daa8089)
Editor In Chief: Darren White | Editor: Nancy Strini | Photographer: Chuck Greerson