Texas Wesleyan

Texas Wesleyan University is a small, private university in Fort Worth, TX. Their unique brand of intimate class sizes, diverse student population, and invested, engaging educators has rewarded them with a reputation consistent with their tagline, “Smaller. Smarter.”

The Annual Campaign

Infinite worked with Texas Wesleyan to produce the 6th annual iteration of it's "Smaller. Smarter." campaign. We helped develop a substantial group of lines to be used mainly in billboards and on TV spots. This was a real challenge in creating a group of lines that would speak to all the unique benefits of the university while still maintaining their sharp and quick witted style.

Creative Director: Jonathan Ogle, Mack McCullough | Associate Creative Director: Jason Heatherly
Copywriters: Greg Overhuls, Mallory Ashcraft, Jordan Spencer, Jed Schroeder and myself

Alumni Magazine

My goal with the semi-annual Alumni Magazine involved the visual organization of their outreach, news, and awareness efforts.