The Challenge & the work
The objective was to remind North Texas that Texas Health resources continues to provide a wide range of health services at numerous local locations. Our team created localized, targeted campaigns, featuring simple and engaging messaging, for the various services in the Texas Health Resources network.
Each unique execution promoted a specific service, with a tone that resonated with the ideal target consumer most likely to engage with that specific specialization.
Texas Health Allen Awareness
This regional awareness campaign utilized various mediums in a 360° approach, to correlate the wide range of amenities offered by both the City of Allen and the local branches of Texas Health Resources.