Fuzzy's Taco Shop

Fuzzy’s Taco Shop’s corporate-owned and franchise locations are serving handmade Baja-style Mexican food in 81 stores across 9 states, with many more to open soon. Johnson + Sekin had won the AOR role with the Taco Shop when I started. I worked with the team to help create branded materials for in the stores and monthly promotions through POP, digital and social.

rebranding store elements
With the introduction of a brand evolution at the start of the year we needed to update some key store elements right away. The first was the digital menu. The tv-screen menus needed to be able to showcase the Fuzzy's menu clearly while 
Monthly Promotions
Our goal with Fuzzy's Taco Shop was to help create a stronger month-to-month marketing plan. We created promotions that worked best with their sales forecasting and where they wanted to see the brand grow. Our monthly promotions were tailored for POP, digital, direct mail and social executions.
social creative
The Fuzzy's Taco Shop presence on social media was a raw showcase of the Fuzzy's personality through memes, taco-centric messaging and mantras - sprinkled with a few promotions / food imagery. The content is for the Fuzzy's fans and not meant to be salesy. 
Agency: Johnson + Sekin   |   Creative Direction: Shannon Phillips, James Harrison   |   Copywriters: Alan McCoy, Bryce Morgan  |   Designer: Joanna Tang
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